Unlearning Supply Chain Management: The First Step to Becoming a Successful Company of Tomorrow

By Adrian Gonzalez, President at Adelante SCM

Is the first step to becoming a successful company of tomorrow unlearning supply chain management? — that is, unlearning “the way we’ve always done things” because it’s no longer relevant or effective in addressing today’s supply chain challenges? Even the term “chain” implies fixed, linear, rigid — things that are the exact opposite of today’s operating reality, where trading partner networks, business processes, and customer expectations (among many other things) are more fluid and constantly changing. What needs to be unlearned? What are the biggest hurdles in the way? What actions should companies take today to begin the great unlearning? Why does it matter? Adrian will address those questions and more in this timely and informative presentation.


Adrian Gonzalez is trusted advisor and leading industry analyst with more than 22 years of research experience in transportation management, logistics outsourcing, and other supply chain and logistics topics. He is the founder and president of Adelante SCM, a peer-to-peer learning, networking, and research community for supply chain and logistics professionals. Adelante’s services include Talking Logistics and Indago


Prior to his current roles, Adrian held various leadership positions at ARC Advisory Group, Motorola, Polaroid, and Clare. He is also a member of the Council of Supply Chain Management Professionals and a LinkedIn Influencer with more than 251,000 followers. Adrian has a B.S. degree in Materials Science and Engineering from Cornell University and he earned a Graduate Certificate in Supply Chain Management from Northeastern University, where he has served as an adjunct instructor in their Executive MBA program.



Disruptive technologies: new uses and services

By Carlos Grau, CEO Mobile World Capital Barcelona


Carlos Grau, CEO of Mobile World Capital Barcelona (MWCapital) since November 2017.  Grau has a long professional career in the field of communication and information technologies, as well as in the development of digital business. After holding various Sales and Marketing Management positions in TIC companies, such as HP, Accenture, Sun Microsystems or Telefónica, Grau was General Director for Microsoft in Catalunya.


Carlos Grau is an Industrial Engineer from the Polytechnic University of Catalonia, and PDD from IESE. 


How to adapt the Supply Chain in FMCG in a turbulent time

By Yaneska Martínez; KA Manager at HAVI


Yaneska Martínez;  has more than 15 years of experience in logistics and previous experience as an a SAP Consultant. For the past 13 years she has worked in different Operational, Sales and Supply Chain Management positions at HAVI. 



Yaneska Martínez has a degree in Industrial Engineering from the University of Carabobo and an MBA from IEB.


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